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Schedule of Events
Wednesday, March 11th, 2009
| 7:30am - 8:30am |
Registration & Continental Breakfast |
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| 8:30am - 9:45am |
Morning Keynote
Seven Internet Marketing Tactics for Surviving the Recession
Debra Aho Williamson, Senior Analyst,
eMarketer |
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| 9:45am - 10:00am |
BREAK |
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| 10:00am - 11:00am |
Morning Sessions |
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Marketing the
Marketer
Moderator: Sal Canino, TRC Staffing
Panelists: Harry Egler, CC Filson
Jane Lyda Mounsey, GLY
Jamie Boyd, Cleantech Group at Cascadia Capital
Future of Web
Analytics - Measuring in the Web 2.0 World (DF)
Moderator: Anil Batra, ZeroDash1
Panelists: Seth Romanow, Consultant
Brian Ladyman, MRM Worldwide
Stuart Jenner, Marketek Consulting Group
Michele Warther, WebTrends
Making the Financial
Case for Email Marketing (CI)
Panelists: Melissa Shaw, Shaw
Strategic Services
Ted Wham, Database Marketing for
the Internet
Meg Reynolds, REI
Marco Lopez, Live Search Farecast
High Touch, High Value Hispanic
Marketing (CP)
Moderator: Lauri Jordana, Conexion
Marketing
Panelists: Ivan Braiker, HipCricket
Jacqui Stewart, Ascentium
Paula Rosecky, Hemispheres
Ty Cordova, State Farm Insurance
Managing Brands
& Marketing in a Challenging Environment (BM)
Steve Jarvis, Alaska Airlines
Porter Gale, Virgin America |
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| 11:00am -11:15am |
BREAK |
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| 11:15am - 12:15pm |
Late Morning Sessions |
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The Future of
Search Engine Advertising (DF)
Moderator: Jon Lisbin, Point It
Panelists: Jeff Nienaber, LocalMarketers
Dan Sundrgren, PeopleFinders
Mary O'Brien, PPCSummit
Lisa Coffey, Google
Building Your
Brand with DRTV and the Internet (CI)
Moderator: Tim O'Brien, Cesari Direct
Panelists: Lorna Willis, Eagle
One, A Division of Valvoline
Ron Lynch, Cesari Direct
Rick Cesari, Cesari Direct
Getting Results
from Social Media - Success Stories & Proven Tactics from Leading
Digital Experts (CP)
Moderator: Blake Cahill, Visible
Technologies
Panelists: Sean O'Driscoll, Ant's
Eye View
Jessica Michaels, Wunderman
Stephen Rose, Microsoft
Positioning Your
Brand to Compete Against National Competitors (BM)
Presenters: Don Young, PEMCO
Alan Brown, DNA Seattle |
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| 12:15pm- 1:45pm |
Lunch/Presentation
Soccer in Seattle: How Technology, Marketing
and Talent Help the Sounders Reach their Goal
Adrian
Hanauer, Owner, Seattle Sounders |
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| 2:00pm- 3:00pm |
Afternoon Sessions
Closed Loop Marketing: Integrating
the Digital Experience (DF)
Moderator: John Kottcamp, Ascentium
Panelists: Jamey Tisdale, Microsoft
Olivier Chaine, Magnify 360
Michael Nicholas, Silverpop
Systems
Bob Garcia, Widemile
Online Media Buying (CI)
Panelists: Nate Luce, Pemco
Danny Levine, NationAd
Mark Myers, Nielsen Online
Dave Hanson, Fisher Interactive Network
Winning in the Blogosphere:
Successful Posting and Engagement Strategies (CP)
Moderator: Steve Broback, Parnassus
Group
Panelists: Robert Pease, Gist
Chris Baggot, Compendium Blogware
Kevin O'Keefe, Lexblog
Innovation in the Northwest
(BM)
Moderator: Mike Quinlan, WONGDOODY
Panelists: Matt McCain, WONGDOODY
Britt Peterson, Cole & Weber
Don Low, HL2
Greg Sneden, GreenRubino |
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| 3:15pm-4:30pm |
Afternoon Keynotes
Creative Online Marketing: A
Case Study from a Global Leader
Michael Hilton, Executive Vice
President, Worldwide Marketing, Concur Technologies
Your Brand Is Your Only Real Asset
Curt Doolittle, CEO, Ascentium |
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| 4:30pm-5:30pm |
Closing Reception & Networking |
SESSION TRACKS:
DF - Data Forest - From analytics
to search, online marketing know how
CI - Channel Intersection - The latest
in direct marketing, from e-mail to online media
CP - Community Park - What you need
to know about the changing world of marketing, from social media
to new markets
BM - Brand Marketing - Examples of
integrated marketing and beyond |
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